Background of the Study
Market days in Owerri North have traditionally been pivotal events that foster community integration and economic exchange. These regular gatherings provide a platform for the sale of goods and social interaction, reinforcing cultural traditions and communal bonds. In the past, market days were not only centers of commerce but also venues for cultural performances, storytelling, and communal decision-making. However, rapid urbanization and modernization have begun to alter these traditional practices. Changing consumer habits, infrastructural challenges, and the rise of modern retail outlets have affected the frequency and communal spirit of market days. Recent studies underscore the importance of these events in sustaining local identity and economic stability (Okonkwo, 2023; Nnadi, 2024). This study examines how market days continue to promote community integration amid socio-economic changes and evolving lifestyles (Uche, 2025).
Statement of the Problem
Despite the historical importance of market days in Owerri North, modernization and urban expansion have diminished their traditional role in fostering community integration. Changes in consumer behavior and competition from modern retail outlets have led to a decline in both attendance and cultural activities during market days. This erosion threatens the social cohesion and local identity once reinforced through these communal events. There is limited empirical research on how these evolving market practices impact community bonds, necessitating a detailed investigation into their current role and potential for revitalization.
Objectives of the Study:
Research Questions:
Research Hypotheses:
Significance of the Study
This study provides insights into the socio-cultural and economic roles of market days, highlighting their importance in community integration. The findings will assist local policymakers and community leaders in developing strategies to preserve and revitalize these traditional practices, ultimately supporting both cultural heritage and sustainable local development (Okonkwo, 2023; Nnadi, 2024).
Scope and Limitations of the Study:
This study is limited to examining the role of market days in community integration within Owerri North Local Government, Imo State, and does not extend to comparisons with other regions.
Definitions of Terms:
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